A very large entertainment conglomerate which owned several popular venues offering various multi faceted entertainment avenues like Multiplexes (Cinema), Ice Rinks, Comprehensive facilities exclusively for Children’s entertainment, Aquariums and Gaming Centres wanted to integrate their offerings on one single web based interface to enable consolidation of offerings and create an awareness of the large spectrum of services offered to all their discerning customers.
A single point of information and enablement also helped cross sell opportunities across the spectrum of services, creation of ‘value packages’ which will provide customers benefits by way of aggregation of various services. Thus the conglomerate could sell more business and service more customers, and the customers by aggregating their requirements could access services to their choice of entertainment at concessional / discounted rates.
The Tickets were being sold separately at the venue by the Company and the customers had to procure tickets from each facility. Thus the customers could not be classified and given discounts based on Category and usage. Besides, idle inventory could not be promoted and it remained unsold and unutilized.
Arowana’s Solution was a web based interface, which could be accessed by the customer online or through their mobile. The system provided a single source of information on all facilities with availability. The booking system could reserve time slots and provide value packages which were built around optimizing the Company’s overall offerings with a view to maximize the earnings and also provide ‘best in class’ amenities to the customer.
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