One of the largest Stock Exchanges in the Middle East, wanted to enhance the user experience by bringing the services offered by the exchange to brokers and traders into popular mobile platforms. They desired to have an application which will be smartphone/ tablet and phablet compatible.
The Graphical user interface has to be intuitive and attractive, besides retaining all the services that the exchange had to offer.
The Stock exchange had outsourced the development to a firm and the application faced numerous issues with Compatibility, acceptability and capabilities. There was growing frustration and the number of complaints steadily grew. The exchange scrapped it's initiative and approached Arowana to come up with a proper solution that will be capable/ acceptable and compatible. After a proper business study, Arowana proposed a solution to overcome the following pain areas:
- Reviews from customers are not satisfactory.
- UX experience are not up to the standards
- Features existing in the application did not display Real Time Data
- Hint Feature (portrait to landscape) was not present
- Localization (English to Arabic and vice versa ) was not supported
- Graphs present in the application did not give co-ordinate values
Arowana's Mobile application development team developed a state of the art "iPhone & iPad" Application for the Stock Exchange, providing rich content & unique functionalities in an elegant and user-friendly way.
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